How I Made $1200+ With A $25 Product Listed In My Etsy Shop In Just 1 Month

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What if just one product listing in your online store produced these results in 30 days?  What about in only 7 days? 

These are the results of one $25 product in one week.  ONE WEEK???  ONE PRODUCT???  If you are saying no way, think again.  

This is NOT some gimmick.  This is REAL.  These are actual stats from one of MY own Etsy shops… 

FOCUS ON ONE THING AT A TIME

Even when our world was turned upside down because of a national crisis, I was still able to make bank in my Etsy shop with just this 1, yes, I said 1 product; I'm not even showing you what the rest of this shop (700ish items right now) is doing; keep that in mind here.  The KEY to making over $1200 from this one product in just 30 days was by not focusing on other things that weren't producing results during that time.

We are all guilty of falling prey to being an entrepreneur or solopreneur with about a bazillion things spinning on our plates.  But remember that 80% of the results or income will come from 20% of the products.  Putting the center of focus on what is producing results and magnifying it through ads and watching the trends is how you can get similar results.

WATCH YOUR ETSY STAT TRENDS 

One thing I immediately noticed online was all the talk about postponed graduations, weddings, baby showers, etc.  In our family, my cousins (twins) were graduating in 2020, but everyone was so unsure as to what would happen with graduation.  Was it even going to happen and when??  But the interesting thing was that even in the early stages of the stay-at-home orders, across the nation, I began to see orders coming in for graduation banners.  People were still going to celebrate their kid’s graduation, even if they couldn’t have a big party.  People weren’t interested as much in events like bridal showers, baby showers, etc. or they were switching over to virtual showers or postponing until a later date altogether, but graduation was still coming one way or another!

I began to see an immediate trend, watching my stats every day, focusing on how I could boost sales in these not-so-hot economic times.  Graduation.  It was all about graduation.  I decided to take it and run with it.  I dropped almost all advertising of other items in my shop initially and pumped it into just a handful of graduation items.  And watched some more.

SEASONALITY

Another thing to consider is the seasonality of your products.  This is graduation season so that really needed to be my main focus.  You won't find me listing items and dropping tons on ads for Christmas in April to get nada back in return.  Just not going to happen. 

Same goes for baby showers and bridal showers in December.  There may still be a few of these types of parties happening just because family and friends are together, but most people will be spending their time planning for the in-laws to arrive, ordering gifts and wrapping up the end of the year activities.

PUT YOUR ADS SPEND WHERE IT PRODUCES RESULTS

The next trend was the continued purchase of just 2 listings.  One, a banner with congrats and the graduate’s name, shown above (super easy for me to reproduce and has good margins) and the second, a class of 2020 banner (even easier to produce, no customizations, with little time invested and also good margins).  I dropped everything and shifted ad money to just those two.

BUNDLE PRODUCTS THAT SELL TOGETHER FREQUENTLY

The next thing I did was create a bundle with just those two banners in it as opposed to just one banner as a standalone product.  By bundling two items that were already being purchased together, I removed the barrier of the buyer having to search for additional similar items they were already looking for, making the choice to buy both, packaged together, that much easier. 

Amazon has been cashing in on this idea for years when it shows buyers frequently purchased items together on their product pages.  Ex.  A car detailing kit with all the sprays and whatnot paired with cleaning cloths, a water bucket and sponges.

BE TOP OF MIND WITH BUYERS WITH BADGES

Because of these small changes, these products were popping up at the very top of search results both organically and with ads, and they were top of mind with the Etsy Best Seller badge stamped on it as well because it was flying out of my store, selling on average about 5 of this item each day, $100-200 a day with from just one listing!

These items quickly had the text showing under the image in search results stating over 20 people had it in their carts!  Talk about revenue boost with the urgency factor.  Top ad placement, top organic placement because of the increased traffic and sales to that item, Best Seller badge and social proof that people are really wanting this item right there on the search results page, front and center for Etsy buyers.  Who wouldn’t want to buy it?!?  But there’s more!!  MORE?!?

THE RULE OF 3

One other thing I did, even though this did take a few minutes extra of my time to do several times each day, was updating the inventory count.  I always kept the inventory at 3.  Why 3 you ask??  Did you know that if an item has 3 or less, Etsy will show an additional line of text on the product page saying there are ONLY 3 LEFT!  right under the buy button?  This ramped up the urgency factor even more when buyers see over 20 people already had the item in their carts, and there are only 3 available to purchase!  Gotta love buyer psychology, right!

By making some easy adjustments to ad spend and product listings, I was still able to make a significant amount of money in a time when I could have easily waited for the bottom to fall out due to an unsure economy.  Instead, I kept my family well fed and taken care of, roof over head, bills paid and greatly increased our income for the month (total revenue up 149% YOY for the month of April 2020, as of my typing away on this post) just by looking at the trends in the market with my existing product line and a few simple tweaks to ads in my Etsy store.

Looking at your Etsy stats is a great way to keep on top of fluctuating changes in the economy and still run a very profitable business in an economically stressed time.  I was able to focus on my family and not worry about whether the cha-chings were coming in because I had built a very strong, money-making system starting with just that one product.  I’ve had about 20 orders come in for this banner alone while writing this post over the last few days and the orders keep coming in!!!  We are looking at conversion rates on average in the last 30 day of about 12%.  WHAT!?!  If you can master the fine art of Etsy listing SEO and getting a great product in front of Etsy shoppers at the right time, you will see some incredible results in your small business. 

ONE LISTING > 30 DAY RESULTS!

One of the greatest pieces of advice, whether just starting an Etsy shop or trying to grow your Etsy shop, is watching trends and what people are asking for in your Etsy messages.  Many of my best selling items have been created from an item that someone requested.  Work with what's working, watch trends in seasonality and reign in your ads budget to maximize your results.  No spaghetti on the walls here.  We are throwing darts and hitting bulls eyes.

What insights can you gain from looking at one listing in your Etsy shop? What trends do you see? Can a small adjustment make a massive impact on your results? 

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